ACCE is an industry leader in the field of sensory research, having achieved international recognition for quality panel work against global standards (Calibsensory).
ACCE maintains sensory acuity-screened sensory panels for the conduct of discrimination tests, including all types of comparison difference testing (paired-comparison, triangle, tetrad, etc.)
ACCE custom designs every research project using the most reliable and appropriate methods, tools, and techniques. Coupled with our deep knowledge of research methods that helps us meet your business goals.
ACCE provides Qualitative Consumer Research that involves a natural or observational examination of consumer behaviour.
ACCE provides Quantitative Consumer Research in the form of Central location Testing (CLT), Home-use Testing (HUT) and Online Research Projects.
ACCE is Health Canada (HC) approved to provide testing of cannabis-infused products both on site and in-home.
ACCE is backed with over thirty years of experience, offers full qualitative research in the form of focus groups, mini groups and one-on-one interviews, including moderating, and recruiting as needed.
Capabilities & Capacity
Trained Panels / Discrimination Panels
Temporal Sensory Perception Measures
Concept Development & Evaluation
Ad Claims / Claim substantiation
Sensory Drivers of Liking / Preference Mapping
Sensory-Tolerance for Product Specifications
Emotional & Physiological Response-Based Techniques
Total Unduplicated Reach and Frequency (TURF) Analysis
Product innovation, renovation and optimization research & guidance
Traditional and emerging sensory methodologies
Comfortable, large, agile, accessible, main-floor area for focus group or large CLT conduct
2 large, fully equipped professional kitchens
2 observation rooms – each seats 12 comfortably
Video & audio streaming & recording
40,000 person database to accommodate all recruiting needs
In-context & virtual reality testing onsite
In-restaurant, in-store, in-production testing conduct experts
Certified food preparation & serving staff
Friendly, meticulous, well-trained serving and hosting available for any size project/event
First party panel provider
Large proprietary, multicultural respondent database
In-house food science team
Expertise in marketing strategies & roadmapping
In-house analytics team & extensive normative databases