Introduction:

The original ESN study of 14 countries across 6 different continents was to investigate the association of well-being with feeling good, food & beverages, beauty product and home-care products. ACCE International conducted an identical study on Canadian consumers. The main objective for the study in Canada was to compare Canadian respondents to US ones. As will be shown later, Chinese respondents showed the biggest differences vs. the other 13 countries in the original ESN study in their associations with well-being. For this reason, China was chosen as a third country to compare against the US and Canada.