Focus Groups-OLD

Central Location Testing (CLT)

The majority of ACCE International`s projects and studies are conducted as central location tests (CLT). Respondents, who are recruited to participate in these types of studies, come to an ACCE facility to evaluate products. The main CLT facility is in Mississauga, Ontario with partner facilities in key Canadian, US and European cities.

Home-Use Testing (HUT)

Home Use Tests (also known as In-Home Use Test) are an alternative research design available at ACCE International. HUT methodology is generally used for projects where the product needs to be evaluated over a period of time (a day, a week, a month) or when one of the key objectives is to have the consumer use the product in the real life setting of the home.

ACCE International's HUT methods resolve the two drawbacks with traditional home placement studies:

  Sample control and rotation, and

Turnaround time. Shortening the fielding period means faster results.

ACCE International also conducts in-store studies for restaurant and retail clients.

Online Research Projects

Online studies provide a cost-effective research method for concept testing, as a qualifying technique for CLT and HUT studies and as a data collection method for HUT studies. ACCE International offers online research using a panel of representative respondents from across Canada and the U.S.

Qualitative Research

The greatest cost in consumer guidance research is the recruitment of consumers. If you are going to conduct a CLT, it is cost effective to augment your
research results and learning by conducting
qualitative research in conjunction with the CLT.

By providing qualitative research in combination with CLT or HUT research, ACCE International ensures key research learning is leveraged to maximize the value of your total research investment.

ACCE International offers qualitative research in the form of focus groups, mini groups and one-on-one interviews. ACCE International provides experienced moderators, or clients may supply their own. Our focus group facility is fully equipped including wireless Internet service.

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