As a supplier who offers both consumer research and sensory research, we hear this question all the time! All too often, we see clients who know they need information but are unclear on the methodology or what underlying data is needed to generate the information they need. While many factors go into the final decision, it is typically well predicted by one simple question; do you want to understand how much your product is liked? If yes, then consumer research is probably right for you, but if understanding sensory attributes is more important, then a trained sensory panel might be your best bet. Talk To Us to learn more about how we can help you meet your research needs.